Strengthening ROBART China with new Vice President

Austria based global leader in AI robotic navigation technology, has announced the opening of its new branch in Shenzhen, China.

LINZ, Austria, Nov. 1st, 2019 – Founded in 2009, ROBART has focused on advancing navigation technology with more than 70 registered patents and in April of 2018 was 80th on Financial Times list of 1000 Europe’s Fastest Growing Companies 2018. The move to expand forms a key part of ROBART’s global strategy to locally support customers in the core markets to continue that growth.

Michael Schahpar, Co-Founder and Managing Director of ROBART China, explains: “Our vision is to become a major player in the Chinese market by supplying our customers with the best Artificial intelligence solution for consumer robots”.

Wernher Roesler, Chief Sales Officer (CSO) of Robart GmbH, was tasked with creating the global strategy and finding the right people to lead the expansion: “China, as a tremendously growing market in the business field of Artifical Intelligence and an open market for intelligent and innovative products, requires special attention for all business partners.”

Knowing the importance of high level customer support in both, the strategic cooperation, as well as the day-to-day business, it was a great challenge to get the right person involved. With this focus in mind, we are extremely happy and proud to welcome Justin Lee in his newly built position as Vice President Sales China to the ROBART family.

Justin has multiple years of experience in both local and international sales, great knowledge in business development and a strong background in project management and engineering. He will overtake the responsibility to develop and support the ROBART business in China, effective immediately.

Justin Lee, the new VP Sales China adds: “I am very excited to join ROBART and work with the industry’s leading team, who knows the robotics industry well and always wants to understand the needs of households globally. I believe in the value of ROBART’s advanced technology, we have a strong opportunity to bring us closer to our customers in the region and to better serve their needs.”

• Portrait photo of Justin Lee, VP Sales China (JPEG)
• Portrait photo of Justin Lee, VP Sales China and Wernher Roesler, Chief Sales Officer (JPEG) Credits © Natalia Zmajkovicova

Justin Lee, VP Sales China,, +86 158 075 594 10
Natalia Zmajkovicova, Marketing,

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ROBART develops artificial intelligence and navigation for mobile robots. The core product is the ROBART navigation system consisting of software, electronics and IoT services. Key customers include leading home appliance manufacturers – such as BSH, Rowenta, Kärcher or Medion – who incorporate our technology into their products. Founded in 2009 by Harold Artés and Michael Schahpar, the expanding company has registered more than 70 patents and employs an international team of 70 highly skilled people. Well-known investors such as the Robert Bosch Venture Capital Group, Innovacom and CMC-IC, as well as the SEB Alliance – the associate company of Groupe SEB (including Rowenta) – are supporting the firm’s worldwide market penetration.

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Press contact:
Stephen Burns (Vice President, US)
Natalia Zmajkovicova (Marketing, AT)
Michael Schahpar (Founder and CMO, AT)

ROBART GmbH | Navigation Technology
Phone: +43 732 944 440

For more information visit Robart on the Web.
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